SMRT Categorizes your customers into 6 categories so that you can see the value of a customer at a glance.
Every customer has a colored icon in front of their name, each color is a different category of customer.
Black border means they're a new customer and we don't have enough information to calculate their demographic
Grey border means they're in the top 80%-100% for spending
Orange border means they're in the top 60%-80% for spending
Light Green border means they're in the top 40%-60% for spending
Dark Green border means they're in the top 20%-40% for spending
Purple border means they're in the top 20% for spending