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Marketing Module Overview

This article provides an in-depth overview of the Marketing Module, detailing its key components

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Written by Jason Corbin
Updated over 3 months ago

Broadcast: The Broadcasts section empowers you to send one-time messages via email or SMS, ensuring your audience receives timely, targeted, and impactful communication.

Campaigns: Dive into the comprehensive Campaigns section, featuring three strategic categories and a versatile 'Campaign Builder' tab for customized marketing initiatives:

  • Database: Keep your database pristine and up-to-date with campaigns such as Inventory Reminders, AR Past Due notifications, and Update Your Information prompts. These campaigns ensure your data remains accurate and actionable.

  • Customer Retention: Foster lasting relationships and drive repeat business with targeted campaigns like No Orders in a Specific Number of Days, One and Done, and Lost Big Clients. These campaigns come loaded with enticing promotional offers designed to re-engage and retain your valued clients.

  • Upselling/Cross-Selling: Boost your sales and promote additional products and services through innovative campaigns like the Comforter Campaign, Marketing by Department, and Counter to Route. These strategies help you highlight and sell more of what you offer.

  • Custom Campaigns: Unleash your creativity with the Custom Campaign section, where you can design customized campaigns tailored to your unique needs, beyond the standard options provided.

Settings: Seamlessly manage your marketing number and other essential configurations within the Marketing Settings section, ensuring your campaigns run smoothly and effectively.

Promotions: Easily access the promotions module in the POS. From here, you can create and edit promotions for use in your marketing messages

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