SMRT Categorizes your customers into 6 categories so that you can see the value of a customer at a glance.
Every customer has a colored icon in front of their name, each color is a different category of customer. See the examples below that describe each color.
If there is a thick black border on the icon, like the examples above, that means the customer is new.
The spending is defined as the customer monthly average spend, as described here.
For example, the top 20% spenders are those with the highest monthly average spend.